Welcome Card is the new discount card, completely free, created by the Municipality of Florence and reserved for tourists and visitors residing outside the Florentine metropolitan area, to experience the city and your free time while saving. The discounts with Firenze Welcome Card never end. Let yourself be inspired, the discount is always guaranteed at the different types of accredited commercial partners: accommodation facilities, bars and restaurants, stores and craft shops, tourist visits and excursions, live shows and cultural activities, and much more await you.
Choose the beauty, choose Florence, choose your time at more advantageous and accessible costs!